This report provides an analysis of European consumers’ information needs and preferences regarding alcoholic beverages. The results show that whilst consumers’ knowledge of the nutritional value and ingredient information of alcoholic beverages is very limited, there is interest to receive this kind of information, and an interest in accessing it through off-label channels such as websites and applications.
This Infographic sums up at a glance the most striking findings from the GfK report “Consumer Insights: Knowledge of Ingredient and Nutrition Information of Alcoholic Beverages, Off-Label Information and its Use”.
This follow-up study builds upon a previous consumer survey done in 2014 in 6 European countries and released in March 2015. It specifically examines consumers’ call for receiving the same ingredients and nutrition information for all alcoholic beverages as currently provided on all other food and drink products, the interest in the ingredients information, the calorie information and the full nutrition information on alcoholic beverages as well as the different information sources that consumers would like to use to access this information. GfK Belgium conducted the follow-up online survey in nine different European Union countries in April 2016. The nine countries were selected as representative of the European Union and its different regions, ensuring a balanced geographical spread. These nine EU countries were Germany, Poland, Denmark, the Netherlands, Spain, the United Kingdom, Italy, France and Romania. In total, they account for approximately 78% of the total European population2 and about a third of all EU Member States.
This Infographic sums up at a glance the most striking findings from the GfK report 2016.
This Factsheet provides for background elements with regards to ingredient and nutrition information on alcoholic beverages
This Factsheet provides for background elements with regards to the use of labels and online platform to convey food information to consumers, including ingredient and nutrition information
